Has the pandemic changed cinema? Ajay Bijli on stars & storytelling

Has the pandemic changed cinema? Ajay Bijli on stars & storytelling

20 March 2021

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Cinema is India’s great binder. The shared love that cuts across strata.

How has 2020 affected that?

Stars. Stories. Scaffolding. Can any of it be the same again?

AJAY BIJLI — owner, PVR Cinemas who brought multiplexes to India — speaks of his passion for the movies, the losses & disruption the industry has faced, his take on OTTs, halls, homes, and human nature.

9,000 people laid off. Rs 600 crore lost. And he’s still upbeat and gung-ho.

What’s making him feel that way?