Our brains are in danger. L’Oreal is using brain sensing to personalise perfumes. Ikea is using neuro tech to pick which customers deserve to buy their limited-edition rugs. Headbands track sleepy employees in Australia. And moods of students in China. Nita Farahany – lawyer and anti-brain tracking ethicist – lays bare the battle for our brains. On how neurotech helped her heal, what harms she discovered. And why she’s on a mission to save our neuro-rights, to protect the last frontier shaping who we are as humans: our brains. In a jaw-dropping conversation with Shoma Chaudhry, Founder of Lucid Lines & Founder-Director, SYNAPSE.